We chose to use naïve primer colors, and plastic material shapes to describe this entertaining world. We've created a font that has the same playfulness, where each letter can behave differently throughout the format.
We've created "playground facilities" that communicate the movement and character of each department. For example,The photography department has the focus on lenses, perspectives and angles. We felt that the carousel and the slide could be borrowed from the playground for this. To help communicate, we chose to use small icons suggesting on the department in each poster.
Brand Merchandise
--> Wrapping paper, rolled poster and a poster packaging
Gift box
Stickers
Notebooks
Digital Formats
Digital invitation- Email
Social media- Facebook event
Urban Signage
